It wasn’t long ago and, yet, in technology terms, it’s almost an eternity — ride- or hotel-sharing companies didn’t exist yet and the first generation of social media platforms were just hitting the mainstream. So much has changed since then. We’ve seen it here at PwC, as well. During the past decade, we surveyed the leaders at the world’s largest companies annually through our Global Digital IQ Survey, tracking their evolving sentiments, priorities, and challenges of how they’re using technology to transform their own businesses.
Source : hbr.org